Marketing · Product · Partnerships · Digital Transformation
I'm a versatile operator who thrives in the space between disciplines. Over 11+ years across London and Hong Kong, I've led marketing teams, rebuilt digital ecosystems, managed product development, and brought together stakeholders to create solutions that actually work. Currently navigating the full spectrum at Garage Society—from crafting our Webflow site to scaling programs across markets. Outside work, I make noise with modular synths, run trails in the mountains, and code creative experiments.
I don't fit neatly into one box, and that's the point. The best solutions emerge when you can connect the dots across marketing, product, operations, and strategy.
Leading full-funnel digital marketing strategies, from building websites on Webflow to managing multi-channel campaigns across Google Ads, Facebook, LinkedIn, and beyond. I've scaled operations from 3 to 15+ locations while maintaining brand consistency and driving engagement.
Managing product roadmaps, overseeing ERP/CRM implementations, and leveraging AI tools to streamline operations. I bridge the gap between technical teams and business needs, ensuring solutions are both innovative and practical.
Building strategic partnerships and bringing together diverse stakeholders around shared goals. From mentoring startups to speaking at TEDx, I create connections that drive mutual value.
Leading teams through transformation and uncertainty. I've successfully restructured a 10-person team into a lean 2-person operation without sacrificing service quality, proving efficiency doesn't mean compromise.
Creating meaningful programs that foster engagement and retention. Launched Garage Academy with 600+ knowledge-sharing events and grew a community from zero to 8,000+ active members.
Wearing multiple hats across a small, agile team. I lead our marketing strategy, manage product development, cultivate partnerships, and drive business development across Hong Kong and regional markets. Recently rebuilt our entire digital presence on Webflow, implemented AI-driven workflow improvements, and restructured our operations to be 35% more efficient while cutting costs by 20%—all while maintaining the community-first culture that makes us unique.
Leading cross-functional initiatives spanning marketing, product, partnerships, and business development. Successfully navigated team restructuring during market downturn, achieving 20% increase in customer retention through strategic program development.
Scaled operations from 3 to 15+ locations across Hong Kong, India, and Southeast Asia. Developed cross-market brand strategy increasing awareness by 30% and established Garage Academy as industry thought leader.
Built all digital marketing channels from ground up, achieving 180% year-over-year growth. Launched first regional marketing campaigns and developed content strategy framework resulting in 75% increase in engagement.
Managed £1.1 million grant program operations and technology implementation. Led innovation workshops for 132 public sector participants.
Music, mountains, and pushing limits. These projects keep me balanced and remind me why building things matters.
From modular ambient noise to indie rock, music is where I explore texture, space, and collaboration.
Modular ambient noise duo
Exploring texture and space through experimental synthesis. Creating immersive soundscapes that blur the line between music and sonic art.
Listen & Learn MoreSolo electronic experiments
Electronic experiments and odd offcuts. Solo work exploring beats, loops, and soundscapes with a focus on spontaneity and experimentation.
Listen & Learn MoreFour-piece experimental rock
Pushing boundaries with space rock and noise. A collective exploration of volume, dynamics, and controlled chaos.
Listen & Learn MoreThree-piece indie rock
Hong Kong-based indie rock band. Raw energy meets melodic hooks in a blend of garage rock and post-punk influences.
Listen & Learn MorePushing physical and mental limits through trail running, marathons, and long-distance triathlons. It's where I find clarity and test resilience.
Member of Team Char Siu Siu, competing in mixed pairs trail running events across Hong Kong's challenging terrain. There's something meditative about navigating technical trails while your body screams for you to stop.
Significant races completed
2025 HK 100 Half, 2024 Moontrekker - 30k Mixed Pairs, 2024 HK 100 Half, 2023 North Face 50k - DNF, 2023 MoonTrekker - 30k Mixed Pairs - 5th, 2019 MoonTrekker - 30k Mixed Pairs 5hr00 - 3rd - interview, 2019 HK50 West - 8hr52 - 3rd, 2018 Lantau 50 - 5h53 - 84 / 202
Road marathon runner, balancing speed work with endurance training. Running 42.2km is less about the race itself and more about the discipline it takes to get there. Every long run is a lesson in pacing, patience, and mental toughness. Significant races completed - Hong Kong, Tokyo, Osaka, Kyoto, Fukuoka
Competing in long-distance triathlon events, combining swim, bike, and run disciplines. The training volume required forces you to become efficient with time and strategic about recovery. It's three sports in one, and somehow it all makes sense when you're in the zone. Significant races completed - Langkawi Full Ironman, Xiamen 70.3, Cebu 70.3, Phuket 70.3
Always happy to chat about marketing, product, trail running or gear aquisition syndrome. If you're in Hong Kong, let's grab a coffee.
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